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the world to continue to personalize and innovate at retail. The opportunity for golf fans when they put on a jersey, particula
the world to continue to personalize and innovate at retail. The opportunity for golf fans when they put on a jersey, particula
in Gilde 03.05.2019 09:37von jj009 • 2.159 Beiträge
SPRINGFIELD, N.J. -- Walk into a major event hosted by the NFL, NBA, Major League Baseball, NHL or NASCAR, and youll notice how personality-centric the merchandise is.T-shirts, photos and uniforms bear the athletes names, a way for fans to broadcast to the world whom they support.Going from the choices given at these events to a major golf tournament is night and day, though the golf world is slowly making progress.The four major pro sports have long had group licensing agreements that aggregate the athletes rights and allow the greater organization, either the league or the union, to assign those rights to the companies that pay for them. Although NASCAR drivers are independent contractors, much like golf and tennis players, individual gear has long been a part of their sport as merchandise trailers have now been aggregated into a huge tent of driver-dominated merchandise by retailer Fanatics.For too long, the major golf tournaments offered gear only with the logo of the tournament itself but with no mention of the players the fans followed.That started changing around a decade ago, when Nike started announcing Tiger Woods scripting of his outfits, and fans bought what he wore on the day they saw him. See: Sunday red.The business turned on a single day when Tiger wore a mock turtleneck at the Buick Invitational in 2003.We sold tens of thousands of those shirts immediately, said Peter Kent, the PGA Tours senior vice president of revenue who was working for Nike at the time.Today, Kent said that because of what Tiger has done to the business, on-site merchandising, while nothing like the other sports, is more athlete-centric in golf than ever before.Kent manages the merchandise team at 15 PGA Tour events and says the focus is on the athlete and what Nike, Under Armour, Adidas and Puma can bring to the table.At this weeks PGA Championship, whats the first thing a fan sees when walking into the merchandise tent? The Nike outfits has of Rory McIlroy and Brooks Koepka. A few steps away is an Under Armour wall of Jordan Spieth shirts. Some of the racks show a key of what hell wear each day at Baltusrol.People now expect us to have what the top players are wearing, said Mike Quirk, senior director of licensing and merchandise for the PGA of America. In fact, many of them know when they come here what the guys are wearing because they had seen it on social media.The player shirts that Nike and Under Armour make available also have the PGA Championship logo on the side, a nice touch for the fan to show he or she was at the event as well.Quirk acknowledges that the golf merchandise world is five years behind the others, but also mentions the risk of doing too much with the players.If Jordan Spieth wins here, we sell it out, Quirk said. If he doesnt make the cut, we have his weekend shirts that he didnt wear.The most gear of any player in the PGA Merchandise tent was of McIlroy and Woods. Woods wasnt playing and McIlroy was flirting with the cut line on the back nine late Friday afternoon.Unlike player jerseys in team sports or the firesuits of NASCAR drivers, outfits worn at a golf major arent recycled, while athlete designs in non-golf sports can move on to the next stop or go to a home market. That protection obviously doesnt exist in the golf world.That means those involved in the business of golf have to rely on the apparel companies that sign the best in the world to continue to personalize and innovate at retail. The opportunity for golf fans when they put on a jersey, particularly young ones, is to associate with their favorite golfer in the way they associate with their favorite player in another sport.I think the system that is in place now is a good one, Kent said. We have to take advantage of how the big sponsors capitalize on the golfers they have.Kent says he doesnt foresee a day when the PGA Tour would aggregate the licensing permission of all the golfers so they could sell group rights to companies much in the way other sports do.Air Jordan Sale NZ . Self was acquired from the Buffalo Bandits in a trade for Alex Hill midway through last season, and made his debut in Rochester on March 16, 2013. Cheap Jordans NZ . Manuel was offered a position the day he was fired. He accepted earlier this week and the team made the announcement Friday. http://www.airjordancheapnz.com/ . Clarkson had been dealing with an elbow injury in early January and will be out of action for at least one week. He has three goals and five assists through 36 games with the Leafs this season. Cheap Jordan Shoes NZ . LeBron James and Chris Bosh didnt need any more. Williams scored 11 points in 10 minutes, Alan Anderson scored 17 points, and the Brooklyn Nets finished the exhibition season with a 108-87 win over the Miami Heat on Friday night. Authentic Nike Jordans Wholesale . Artturi Lehkonen, Joni Nikko and Ville Leskinen had the other goals for Finland (1-0) while Juuse Saros stopped 28 shots. Tim Robin Johnsgard had the lone goal for Norway (0-2).LEICESTER, England -- Champions League newcomer Leicester clinched its place in the knockout stages as guaranteed group winner by beating Club Brugge 2-1, with early goals by Shinji Okazaki and Riyad Mahrez doing the damage on Tuesday.Okazaki steered the English champions ahead in the fifth minute before Mahrez converted a 30th-minute penalty after fellow winger Marc Albrighton was upended.Leicester conceded for the first time in Group G when Jose Izquierdo fired home a rising shot in the 52nd, but was still able to celebrate qualification with a game to spare. Claudio Ranieris team has 13 points, from four wins and a draw, and leads second-placed FC Porto by five points ahead of their meeting in Portugal in the final round of group games.It is more than we could ever imagine, Leicester captain Wes Morgan said. For Leicester to be newcomers and finish group winners, it is an amazing achievement.Finishing top should give the Foxes an easier last-16 match -- against a team that finishes second in its group -- and therefore a better chance of extending its debut campaign in the Champions League to the quarterfinals.Were on another journey, Ranieri said. I dont know where, but were excited.The closest Leicester got to a European trip in recent years was crossing the Welsh border to play Swansea in the Premier League. Now theyll be mixing it with the elite of the continent in the latter stages of the worlds most prestigious club competition.Its a giddy rise for a team that wasnt even in Englands top flight as recently as May 2014.Leicester might be struggling in the Premier League this season, lying two poiints above the relegation zone after 12 games of a stuttering title defense, but these atmospheric European nights at King Power Stadium are more than making up for it.dddddddddddd Ranieris side has more Champions League wins (4) than Premier League wins (3) this season.Maybe we have been more concentrated on the Champions League, Ranieri said. Now the group is won, important to come back in the Premier League.Brugge, bottom of the group with one goal and no points heading into the game, was no match early on for a vibrant home side that dominated right from the start and went in front through a clever finish from Okazaki.Albrighton began the counterattack and Christian Fuchs continued it by racing down the left wing. The Austria defender crossed low for Okazaki to meet with a sidefooted shot at the near post.Mahrez was given the opportunity to double the lead from the spot after Albrighton twisted and turned Dion Cools before being tripped by the right back. Mahrezs penalty was low and sent the goalkeeper the wrong way.Izquierdos goal, which came when he was set free down the right wing and outpaced Fuchs, lifted Brugge, and Leicester endured some shaky moments in the final 30 minutes when its passing and marking became sloppy.But when the final whistle was blown, there was an explosion of joy as Leicesters fans chanted: Were all going on a European tour.Ranieri has now reached the Champions League with five different teams. Only Carlo Ancelotti (six teams) has done so more. ' ' '
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