Maurice Lacroix Icon Master Grand Date Black

The new AIKON Master Grand Date Black watch uses black and white tones, subtly using contrast effects to create an eye-catching appearance. It draws on the mechanical virtuosity of the Masterpiece collection while embracing the urban design language of AIKON. The resulting watches uphold Maurice Lacroix's reputation for delivering remarkable style, Swiss craftsmanship and high perceived value.

Maurice Lacroix is ​​located in Saignelégier, a picturesque town in the Swiss Jura. Within the confines of its atelier, the brand applies its extensive know-how to create exquisite fine watchmaking craftsmanship. In fact, the popular AIKON models and the brand's high-end masterpiece collections, often equipped with in-house movements, are produced here.

In 2021, Maurice Lacroix launched the AIKON Master Grand Date, a watch that combines the mechanical sophistication of the Masterpiece series with the urban design language of AIKON. Now, the brand is pleased to announce a new version of the latter model, the AIKON Master Grand Date Black, a timepiece that stylishly juxtaposes black and white tones.

The AIKON Master Grand Date Black has a generous 45mm stainless steel case with black DLC coating. Low-key appearance, slightly calm temperament, effortless fashion. Displays give meaning while revealing the numerous moving components in motion. Its dial is treated with vertical brushed black DLC, which enhances the stealth of the watch.